Careers at Ekso

1. POSITION SUMMARY

Ekso Bionics’ Marketing Manager is responsible for leading global marketing endeavors. This person will strategize, create, lead, and communicate the company’s marketing vision and strategy.  They will identify, pursue, and drive clear direction with respect to marketing and external communication including implementation of best practices, helping the organization build these into our sales efforts which are focused on the highest levels of customer care and satisfaction and superior product delivery.  The Marketing Manager supports our customers and sales, clinical, and fund-raising teams in all facets of marketing of Ekso Bionics’ products and services.

2. ESSENTIAL JOB FUNCTIONS:

• Collaborates on creation and leads the implementation of the company’s marketing and branding strategy globally, focused across consumer and institutional segments.
• Develops and manages execution of marketing plans that align with company strategy and goals on a quarterly basis.
• Manages external communication for Ekso Bionics including Websites, Video and Photo content, Events, Presentations, Conferences and Trade Shows and oversees alignment with social media and Public Relations initiatives.
• Manages participation in geographic conferences, messaging, materials, and presentations and coordinates execution of the events including follow up tracking and metrics.
• Coordinates and drives media opportunities, press releases, and assists with investor relations activities.
• Plans and implements marketing communications for all product launches guiding improvements to messaging and project plans across product releases.
• Proactively oversees development of marketing collateral (brochures, binders, printed and electronic materials), and ensures alignment of messaging across various materials and channels developed company wide.
• Supports the clinical and sales teams with customer education and training material development, updating and distribution. Coordinates distribution of materials to respective customers.
• Oversees and contributes to customer networking opportunities, blogs, websites, podcasts, webinars, building communities and connections among users, peers and research communities, i.e. physical therapists, patients, hospitals, and research groups.
• Manages aesthetics of brand character and company culture throughout internal and external facilities including Ekso Ecommerce Store, reflecting business to consumer strategy coordination
• Establishes key metrics for success and reports progress on a quarterly basis to key internal stakeholders. Drives and maintains the efficiency and productivity of the Marketing team and their compliance with the Quality Management System, regulatory and risk management requirements.
• Collects feedback as part of post-market surveillance from partners, customers, and patients, making recommendations to improve processes and products as appropriate.
• Notifies cross-organization teams (i.e. Engineering, Sales/Service or Manufacturing) with concerns for device functionality immediately.
• Drives overall social media strategy and directs Social Media Specialist to execute.
• Stays up to date with current technologies and trends in digital marketing, social media, design tools, and applications.
• Communicates effectively across organization with high level of collaboration with Clinical, Sales, and Engineering teams.

3. SUPERVISORY RESPONSIBILITIES:

• Manages Marketing Specialist and Social Media Specialist (contract position), marketing agency partners, and other appropriate staff ensuring department goals and deadlines are met.

4. POSITION REQUIREMENTS (KSA’s – Knowledge, skills, and abilities):

• 7+ years’ experience in the related area as an individual contributor.
• 3+ years management experience required.
• Experience with HubSpot, SalesForce, or other marketing CRM preferred.
• Living in the San Francisco Bay Area strongly preferred.
• Hybrid work environment and in-office expectations.

5. EDUCATION

• BS Degree in Marketing or preferred or equivalent experience required.

6. PHYSICAL REQUIREMENTS

• Prolonged periods of time sitting or standing at a desk working on a computer.

If you are interested in becoming a marketing manager with Ekso Bionics, please submit your resume to HR@EksoBionics.com.